Times are tough right now, the economy is showing signs of hope and potential for upward movement but we aren’t quite there yet. Most of us don’t have to look farther than our own bank accounts to know that we need to be doing more to succeed in this market and then the bear market that will return. I know that you can do better business with lasso using proven strategies for permission based marketing. But don’t take my word for it, consider this case studies:
1) Amazon.com: Amazon has been collecting information on their users/customers for years now. They’ve been collecting information on what kinds of books you like to read and therefore what kind of books you will most likely read in the future. The “print” business as we know it is doomed to fail. But Amazon has the right outlook for success. They have slowly been sending email to subscribers that want to read what they send. They send you suggestions that actually match your interests. They haven’t made a killing yet, but in the next two years Amazon is getting into the publishing industry. They are going to pre-empt the market and only print books with pre-orders because they know what their customers are looking for and they have built a trust relationship with those customers. They are going to make selling books extremely profitable from investing in permission based marketing.
This can and will work for real estate. If you can give your customers the reward they are looking for (quality, focused information) they will reward you with business and even better, referrals. I want to help you establish this relationship with a no-cost investment that doesn’t take a lot of your time once you have it set up. Others in our business and in our office don’t use this strategy because its not as glamorous as blasting 10,000 random email addresses. When you blast a random list you feel accomplished, but what do you get out of it other than that? I guarantee if you take the time to set up your own permission based marketing campaign you will see results.
If you have any interest in getting your own campaign off of the ground lets set up a one-on-one meeting. Give me an hour and I can show you enough data to convince you to move forward.
Don’t wait too long, somebody has the motivation to do better business, if its not you today, you’re a step behind.
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